12 years building the architecture that makes content scale — from a 90,000-page enterprise audit to sales assets generated in minutes. I define the system, then lead the teams that build it. Based between London and Lisbon. Now building WoodsAI.
Years of pages, decks, and knowledge pile up across a dozen systems. Nobody's mapped it. Nobody's audited it. And nobody can answer the one question that matters.
Approval chains stall. Regional teams publish off-brand. No single map of who does what.
Everyone's told to "use AI." Almost no one knows how to wire it into real content work.
One case study. Two weeks. Content, design, review, repeat — the same manual loop every time.
Audit before you build. Separate the generative layer from the reasoning layer. Then let the system run without you in the loop. The same principles every time.
Use AI to understand what exists before designing what should. Scrape, classify, triage.
Content model, CMS, guardrails, prompt framework — designed around the source of truth.
Governed assets on demand, with human gates where they matter. The bottleneck is gone.
Enterprise content systems, mapped and rebuilt — from €2B manufacturers to Fortune 100 distributors to Series A startups.
TechCrunch — "Be Your Own Bank"
Financial Times · Wired
The Invincible Company — #1 Amazon
Contributor to 3 Strategyzer titles
Scrum Master — Agil8
Strategyzer · HubSpot Inbound
🇬🇧 English native · 🇫🇷 French fluent
🇪🇸 Spanish advanced · 🇵🇹 Portuguese intermediate
Audit, architect, and build an AI content system at enterprise scale. The Körber playbook.
90-day embed. Build the content function from zero — voice, assets, AI pipeline — that the team can run.
Figma-to-CMS component system, content model, and publishing workflow. Fixed scope, fixed fee.
Turn the dials with your arrow keys and draw me something. Save it, drop it in the drive, and the best one each month wins $100.